Que. You’ve Set Up Conversion Actions For Your Online Retail Site. Now You Want To Set Up Conversion Tracking Tags To Gain Some Deeper Insights Into How People Engage With Your Ads. Match The Required Tagging Action With The Corresponding Conversion Measurement.

You use Google Ads conversion tracking with Google Analytics already implemented on site. Google Analytics Imported Goals/Transactions Google Tag Manager

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Que. You’re Serving On A Marketing Team For An Online Client, And You’ve Been Asked To Create A List Of Key Performance Indicators (KPIs) To Help Improve The Effectiveness Of A Current Online Ad Campaign. What Are Two Guiding Principles That Will Help You Create These KPIs? (Choose Two.)

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a

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Que. You’re Reviewing The Campaigns Report In Your Google Ads Account To Find Out How Effective Your Current Ad Campaign Is. You’re Particularly Interested In Finding Out How Many People Clicked Each Ad, Even If The Click Didn’t Result In A Sale. In Which Two Columns Of The Campaign Report Will You See These Metrics? (Choose Two.)

Conversion value/click View-through conversions All conversions Assisted conversions Answer: View-through conversions All conversions

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Que. Your Online Store Is Using Firebase As Its SDK For Its Mobile App. The App Integrates With Your Website. You’re Also Using Google Ads To Manage Your Marketing Efforts. You Want To Automatically Import Conversions Into Google Analytics For Firebase. Which Action Will Accomplish This?

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google

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Que. Your Google My Business Listing Can Help Customers Reach You In A Variety Of Ways. Customers Can Use A Listed Address To Visit Your Location. They Can Also Use A Phone Number To Place A Call. Which Other Method, If Properly Set Up, Can Customers Use To Contact Your Business?

Google My Business Chat Boxes allow your customers to talk to a bot you programmed. Google My Business Messaging allows

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Que. Your Company’s Created A Collection Of Two-To-Three Years’ Worth Of Weekly Data For Every Driver Of Sales, Including All Marketing Channels, But Also Across Areas Like Price Promotions, Distribution, And Product Changes. You Can Now Analyze ROI (Return On Investment) For Each Media Channel To Determine The Ones You Should Continue To Invest In. Which Analysis Technique Have You Used?

Media mix model Attribution Machine learning Cross-channel Answer: Media mix model

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