How Much Budget Should You Set When Launching Your Universal App Campaigns?

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Question:

How Much Budget Should You Set When Launching Your Universal App Campaigns?

  • 50 times that of your target cost per installation
  • 25 times that of your target per cost installation
  • The most you’re willing to lose to gather stats until you’re profitable

Correct Answer:

  • 50 times that of your target cost per installation

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