If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?

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Question:

If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?

  • $2
  • $0.2
  • $0.02
  • $0.002

Correct Answer:

  • $0.02

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